On May 6th, 2007 SuperCuts held its
annual hairstyling competition at Pechanga
Casino & Resort in So.Cal. Many gathered
for collective simulation in homage to G. Debord.
They cut & styled one another's hair, competed
and strutted down a persian rug catwalk, arm in arm
with stylist & volunteer. A sacrificial ceremony for
hair as a profitable revenue, an outpour of Paul Mitchell,
& Tiki products emanating from their eyes & scalp;
an event to celebrate their inner celebrity. A cause to
celebrate lack of celebrity or in promotion of the fame-industry
itself. Sure, the phantasmagoria of split ends, dyes & cuts; a
parody that owes itself to the platform of a New Theatre: Supercuts,
(targeted towards men) one of 6 chain salons owned by the multibilion dollar Regis franchise.
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